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What is it, and why it's important to you?

On The Rip Cover 2011
   The annual guide for the South Jersey offshore fisherman, On The Rip is the single most informative source of information for the upcoming South Jersey offshore season. Complete with tournament dates, entry forms and individual tournament rules, On The Rip is a “must-have” for every big game angler, boat owner, and mate in our region.
   In addition to the individual tournaments’ schedule of events, rules and entry forms, On The Rip includes useful sections about new products and outfitting, vessel maintenance as well as location specific fishing methods offered by acknowledged experts in their fields. There are also sections that relate the personal stories of featured anglers both on and off the tournament trail, as well as a “Market Place” section that assists our visiting anglers “connect the dots” when in Cape May.
   On The Rip is mailed to approximately 5,000 of our Big Game anglers, marina and yacht sales customers and anyone else who routinely enters one or more of our annual events. Another 5,000 copies are distributed during the season at tournaments, tradeshows, in bait shops and from designated outlets. Advertisers are not only encouraged to showcase their products and services but they are invited to submit “advertorials” for inclusion in the outfitting, new products, methods and techniques sections of the magazine.
   No other vehicle can afford you such targeted and directed access to our (and your) customers as this publication. If your marketing plan seeks to reach mid-Atlantic anglers, then On The Rip should be included in your plan.
   For more information about On The Rip magazine, feel free to contact Mark Allen:
      Phone: 609-884-2400
      Mail: On The Rip Magazine
      1231 U.S. Highway 109
      Cape May, NJ 08204
Note, several levels of South Jersey Tournament Sponsorship include advertising in On The Rip. Information about the Tournament Sponsorship Program can be obtained from Mark Allen.